The Elevate Design Collective, a unique alliance of six industry-leading home-design brands, hosted an exclusive event to unveil the Elevate custom Pantone color in a distinct urban loft, in celebration of New York Design Week. Designed by interior designer Jennifer Wagner Schmidt, the loft features custom products from Delta Faucet Company, Formica, Hunter Fan, Jeld-Wen, KitchenAid and Schlage, each touting Single Malt, the new signature Elevate Pantone color.
“It was inspiring to get to work with talented lead designers from other industries,” says Judd Lord, senior director of industrial design at Delta Faucet. “Everyone brought expertise in various disciplines, and we shared insights on different areas of the home. The open floor plan allowed us to find continuity of design between our ideas.”
Aiming for a modern, stylish color that is equally soft and calming, the brands’ lead designers worked collaboratively with the Pantone Color Institute to create a rich, neutral hue to set the tone rather than dominate the room. Blurring the line between natural and man-made, Single Malt boasts a distinctive warm and rustic shade to evoke the essence of simple indulgences, such as cognac, whiskey and cigars, as well as the aromatic notes of leather and coffee.
“We split up in teams and scoured New York City to find inspiration for the color,” Lord says. “We scraped rust off a beam in Chelsea and even found inspiration in the color of a belt. Everything we liked came from a very organic palette, and after working on variations with Pantone, we settled on a hue we liked. The interior designer helped us bring it all together.”
Each brand incorporated Single Malt into a unique selection of products, resulting in a suite of signature accents to outfit the Elevate urban loft space. Schmidt drew inspiration from Scandinavian designs with clean whites, sharp blacks and a mix of modern and organic lines, textures and materials. Mary Jo Peterson, an interior designer with kitchen-design expertise, collaborated with Schmidt to ensure the overall aesthetic translated into a supremely functional kitchen.
Schmidt, owner of JWS Interiors, said, “I am thrilled to have had the opportunity to work with a group of such innovative brands to shake up the design space and transform home accents—from faucets, kitchen appliances and countertops to door hardware, doors and fans—into design statements. My vision for the loft was to use the accent pieces as the starting point and really allow that to drive the color story while keeping the overall aesthetic chic, timeless and luxurious.”
In the heart of the home, the open-concept kitchen features striking countertops made of modern and sophisticated large-scale 180fx laminate, by Formica Group, in a custom Bourbon Trail marble design. KitchenAid appliances—all in black stainless—provided smart features and unmatched performance. Rounding out the design, the Delta Trinsic Pro faucet, available fall 2016, in a brushed-steel finish delivers the flexibility and industrial style of a professional chef’s faucet and the convenience of Touch2O Technology, which turns the faucet on or off with just a touch. Trinsic Pro also features a pull-down wand mounted securely with MagnaTite docking.
“One of the great outcomes of this event was meeting so many talented designers,” Lord says. “I completely plan on sharing trends with them and picking their brains when I see them at industry shows throughout the year. It was a fantastic collaboration, and I’d love to do it again.”
If you’re ever staying in a stylish modern Airbnb in New York City and you notice pops of Single Malt on the Delta faucet, you’ve landed in the Elevate loft.
Learn more about the Elevate Design Collective, the urban loft and the participating brands.